BBBOnLine's mission is to promote trust and confidence on the Internet through the BBBOnLine Reliability and Privacy Seal Programs. BBBOnLine's web site seal programs allow companies with web sites to display the seals once they have been evaluated and confirmed to meet the program requirements. The BBBOnLine Reliability Seal confirms a company is a member of their local Better Business Bureau, has been reviewed to meet truth in advertisement guidelines and follows good customer service practices.